GroupM Nexus will comprise 9,000 practitioners around the world, collectively responsible for the activation of more than 2 million campaigns managed by GroupM each year. We are encouraged by the changes announced today by GroupM that will see greater integration between data-driven marketing, multichannel audience planning, performance and strategic media expertise., Lawson added: EssenceMediacom will not only help our clients see the bigger picture and reimagine whats possible, it will also provide opportunities for our people to upskill and train in new areas, further enriching and enhancing their careers.. Calum Jaspan is a senior journalist at Mumbrella, based in Melbourne. Industry attention will focus on EssenceMediacom. WPP merged the latter with Ikon Communications in February this year. Juhl told Campaignthat the merger will offer clients a one-stop shop that marriesEssences digital creative technology and data driven performance with MediaComs global scale, media planning and brand-building capabilities across the full spectrum of media channels, not just digital. So you're always sort of stuck in this hole of having to work across different agencies and for clients that can be frustrating. By using our website, you agree to our use of cookies. Description At First Republic, we care about our people. // Listen to article LONDON and NEW YORK and SAN FRANCISCO, April 26, 2022 /PRNewswire/ -- GroupM, WPP's media investment group, today announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations. All Rights Reserved. As first reported in Campaign US, Google appointed Essence to its full service media account without a pitch. COMvergence ranked Mindshare third in the global new business rankings for 2021 with $2bn in newly won and retained client revenue and Mindshare was recently named the #1 Media Agency Network in theWARC Media 100 rankingsfor the third consecutive year. The final piece of the global restructure is Mindshare completing the integration of Neos 1,200 performance experts, consultants and digital-first services into its offering. Essence was founded in the UK in 2005 and has made its name as a digital specialist, which led to its acquisition by WPP in 2015. Nicolas Bidon (Global CEO of Xaxis) will oversee GroupM Nexus as Global CEO. As well as integrating its subsidiaries, it has announced the launch of GroupM Nexus, a new performance media outfit drawing on talent from Finecast, Xaxis and GroupM Services. While the combination will result in Neo now operating under the Mindshare brand, the agency will retain and scale Neos performance-focused operating model and integrate it into Mindshares full-funnel offering. The merger delivers seamless access to Neo's digital-first capabilities and a relentless focus on performance models to accelerate Good Growth. Omnicom has been a strong partner for us over many years and we look forward to continuing our relationship with them across other services.. The moves, which build on the April 2021 launch of Choreograph, WPP's global data and technology company, will merge Essence with MediaCom and Mindshare with Neo and create a new 9,000-strong cross-channel performance platform built on AI technology. Supervises customer service associates and designated hitters. Talentify.io Current CEO of GroupM globally, Christian Juhl was CEO of Essence at the time of the acquisition. The merger may surprise some industry observers, particularly in the UK, where MediaCom is already by far the largest media agency in terms of billings (1.4bn) and Essence after a stellar year of 74% growth is the fourth largest (531m), according to Nielsen Ad Intel data for Campaigns School Reports. We cannot wait to innovate together and unlock new opportunities for everyone.". Nick Lawson, the global chief executive of MediaCom, will assume the same role at the helm of EssenceMediacom (the merged agency will drop the capitalC from the MediaCom name as part of the rebrand). Kyoko Matsushita, formerly CEO of Essence. Through GroupM Nexus and our agency powerhouses Mindshare, Wavemaker, and EssenceMediacom we are building a tech-enabled future, side-by-side with our clients, that is accountable to advertisers' growth goals and to our vision for an advertising ecosystem that works for everyone. GroupM says there are no changes to the leadership structure in Canada at this time (the hiring of a new CEO at GroupM agency Wavemaker, also announced Tuesday morning, is unrelated to the restructuring). This is consistent with GroupMs overall policy of a technology agnostic approach.. The merger of Essence and AKQA Media comes after WPP merged the latter with Ikon Communications in February this year. $('a[href^="http://"]').not('a[href*=campaignlive]').attr('target','_blank'); EssenceMediacom CEO Nick Lawson unveils new global leadership team, MediaCom partners Ozone Project to produce mobile ads, Google blocked 3.4 billion ads and suspended 5.6 million accounts in 2021, WPPs Mark Read on MediaCom merger, pitch pipeline and halving Cannes attendance, Christian Juhl on EssenceMediacom: Clients want a single agency to handle brand and performance, WPP upgrades forecast after Group M and PR fuel Q1 growth, Movers & Shakers: Havas North America, Mercedes-Benz, Campbell Ewald, Popeyes and more, Perion partners with MTVs Catfish producer for online privacy campaign, IPG organic growth slows in Q2 but remains strong over COVID period, Social media platforms still failing to enforce protections for LGBTQ users: GLAAD. Product Strategy Initiatives Manager - Bank of America, Japanese Bilingual Consulting Manager - Advantage Resourcing, Senior Manager - Enterprise Portfolio Management - Fiserv, Title Agency Manager - New York Title Company, Project Manager, Production - New York, NY - Encore Global, Sales Territory Manager (Long Island) - Enovis, Sr. Production Services Manager for Market Risk and Counterparty Credit Risk Applications - Bank of America, Operations Manager - The Redbury New York, Project Manager - Fund for Public Health in New York, Sr. This website uses cookies to improve your experience while you navigate through the website. In its statement, GroupM said the merger would provide clients with the chance to access Essences digital expertise and MediaComs media capabilities simultaneously, rather than contracting both businesses. A single agency to handle both brand and performance. The convergence of media, entertainment and commerce in digital environments is enabling us to build brands and convert to sales in the same place, he said. We believe that personal connections are everything About Macy s is proudly America s Department Store. ", Kyoko Matsushita said: "Today's global marketers need both agility and scale from their agency partners to properly support their businesses across international markets. I also want to congratulate Kyoko, who has grown and strengthened Essence in her time as Global CEO, on her exciting new role as WPP's CEO in Japan. We cannot wait to innovate together and unlock new opportunities for everyone, Bidon said. Im delighted to partner with Neo CEO Nasreen Madhany as we complete the integration of the two businesses and move into a new future together.. These cookies will be stored in your browser only with your consent. Neo was first brought out of the Ogilvy P&L in 2017, when it began a transition to becoming Mindshares performance-focused arm, with a full integration of capabilities announced in 2020. If there are any changes to job roles, there are a lot of different opportunities for very talented folks elsewhere in the group, he added. For 175 years, NYU Grossman School of Medicine has trained Fast growing title insurance agency located in Manhattan is seeking an experienced manager or underwriting counsel to run all of our operations due to our current manager relocating out of state. Juhl said: We are passionate about the opportunity technology gives us to help our clients navigate constant change and achieve their growth goals. Group M is merging MediaCom and Essence among a raft of changes at WPPs media division. On the creation of GroupM Nexus, Bidon said it would unite leading media talent, digital services excellence, cutting-edge AI technology and unique scaled partnerships into a new cross-channel performance organization with one purpose: power growth for our people, our agencies and the amazing brands they represent. ", Luis Di Como, Executive Vice President Global Media, Unilever said: "Digitization is changing how consumers live, play and shop and is therefore reshaping our industry at speed. In a statement, GroupM boss Christian Juhl said: We are passionate about the opportunity technology gives us to help our clients navigate constant change and achieve their growth goals. Peter Friedland's role at Media Futures Group is Vice President, Client Partner. Assistant Digital Media Planner - MasterCard, Digital Media Planner - Applebee's, Ethan Allen, Find verified emails and direct dial mobile numbers of contacts on LinkedIn, and sync them with your CRM instantly. Through Group M Nexus and our agency powerhouses Mindshare, Wavemaker, and EssenceMediacom, we are building a tech-enabled future, side-by-side with our clients, that is accountable to advertisers growth goals and to our vision for an advertising ecosystem that works for everyone.. Digitisation is changing how consumers live, play and shop and is therefore reshaping our industry at speed. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This website uses cookies for proper functioning and enhancing the user experience.
GroupM Nexus will comprise 9,000 practitioners around the world, collectively responsible for the activation of more than 2 million campaigns managed by GroupM each year. We are encouraged by the changes announced today by GroupM that will see greater integration between data-driven marketing, multichannel audience planning, performance and strategic media expertise., Lawson added: EssenceMediacom will not only help our clients see the bigger picture and reimagine whats possible, it will also provide opportunities for our people to upskill and train in new areas, further enriching and enhancing their careers.. Calum Jaspan is a senior journalist at Mumbrella, based in Melbourne. Industry attention will focus on EssenceMediacom. WPP merged the latter with Ikon Communications in February this year. Juhl told Campaignthat the merger will offer clients a one-stop shop that marriesEssences digital creative technology and data driven performance with MediaComs global scale, media planning and brand-building capabilities across the full spectrum of media channels, not just digital. So you're always sort of stuck in this hole of having to work across different agencies and for clients that can be frustrating. By using our website, you agree to our use of cookies. Description At First Republic, we care about our people. // Listen to article LONDON and NEW YORK and SAN FRANCISCO, April 26, 2022 /PRNewswire/ -- GroupM, WPP's media investment group, today announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations. All Rights Reserved. As first reported in Campaign US, Google appointed Essence to its full service media account without a pitch. COMvergence ranked Mindshare third in the global new business rankings for 2021 with $2bn in newly won and retained client revenue and Mindshare was recently named the #1 Media Agency Network in theWARC Media 100 rankingsfor the third consecutive year. The final piece of the global restructure is Mindshare completing the integration of Neos 1,200 performance experts, consultants and digital-first services into its offering. Essence was founded in the UK in 2005 and has made its name as a digital specialist, which led to its acquisition by WPP in 2015. Nicolas Bidon (Global CEO of Xaxis) will oversee GroupM Nexus as Global CEO. As well as integrating its subsidiaries, it has announced the launch of GroupM Nexus, a new performance media outfit drawing on talent from Finecast, Xaxis and GroupM Services. While the combination will result in Neo now operating under the Mindshare brand, the agency will retain and scale Neos performance-focused operating model and integrate it into Mindshares full-funnel offering. The merger delivers seamless access to Neo's digital-first capabilities and a relentless focus on performance models to accelerate Good Growth. Omnicom has been a strong partner for us over many years and we look forward to continuing our relationship with them across other services.. The moves, which build on the April 2021 launch of Choreograph, WPP's global data and technology company, will merge Essence with MediaCom and Mindshare with Neo and create a new 9,000-strong cross-channel performance platform built on AI technology. Supervises customer service associates and designated hitters. Talentify.io Current CEO of GroupM globally, Christian Juhl was CEO of Essence at the time of the acquisition. The merger may surprise some industry observers, particularly in the UK, where MediaCom is already by far the largest media agency in terms of billings (1.4bn) and Essence after a stellar year of 74% growth is the fourth largest (531m), according to Nielsen Ad Intel data for Campaigns School Reports. We cannot wait to innovate together and unlock new opportunities for everyone.". Nick Lawson, the global chief executive of MediaCom, will assume the same role at the helm of EssenceMediacom (the merged agency will drop the capitalC from the MediaCom name as part of the rebrand). Kyoko Matsushita, formerly CEO of Essence. Through GroupM Nexus and our agency powerhouses Mindshare, Wavemaker, and EssenceMediacom we are building a tech-enabled future, side-by-side with our clients, that is accountable to advertisers' growth goals and to our vision for an advertising ecosystem that works for everyone. GroupM says there are no changes to the leadership structure in Canada at this time (the hiring of a new CEO at GroupM agency Wavemaker, also announced Tuesday morning, is unrelated to the restructuring). This is consistent with GroupMs overall policy of a technology agnostic approach.. The merger of Essence and AKQA Media comes after WPP merged the latter with Ikon Communications in February this year. $('a[href^="http://"]').not('a[href*=campaignlive]').attr('target','_blank'); EssenceMediacom CEO Nick Lawson unveils new global leadership team, MediaCom partners Ozone Project to produce mobile ads, Google blocked 3.4 billion ads and suspended 5.6 million accounts in 2021, WPPs Mark Read on MediaCom merger, pitch pipeline and halving Cannes attendance, Christian Juhl on EssenceMediacom: Clients want a single agency to handle brand and performance, WPP upgrades forecast after Group M and PR fuel Q1 growth, Movers & Shakers: Havas North America, Mercedes-Benz, Campbell Ewald, Popeyes and more, Perion partners with MTVs Catfish producer for online privacy campaign, IPG organic growth slows in Q2 but remains strong over COVID period, Social media platforms still failing to enforce protections for LGBTQ users: GLAAD. Product Strategy Initiatives Manager - Bank of America, Japanese Bilingual Consulting Manager - Advantage Resourcing, Senior Manager - Enterprise Portfolio Management - Fiserv, Title Agency Manager - New York Title Company, Project Manager, Production - New York, NY - Encore Global, Sales Territory Manager (Long Island) - Enovis, Sr. Production Services Manager for Market Risk and Counterparty Credit Risk Applications - Bank of America, Operations Manager - The Redbury New York, Project Manager - Fund for Public Health in New York, Sr. This website uses cookies to improve your experience while you navigate through the website. In its statement, GroupM said the merger would provide clients with the chance to access Essences digital expertise and MediaComs media capabilities simultaneously, rather than contracting both businesses. A single agency to handle both brand and performance. The convergence of media, entertainment and commerce in digital environments is enabling us to build brands and convert to sales in the same place, he said. We believe that personal connections are everything About Macy s is proudly America s Department Store. ", Kyoko Matsushita said: "Today's global marketers need both agility and scale from their agency partners to properly support their businesses across international markets. I also want to congratulate Kyoko, who has grown and strengthened Essence in her time as Global CEO, on her exciting new role as WPP's CEO in Japan. We cannot wait to innovate together and unlock new opportunities for everyone, Bidon said. Im delighted to partner with Neo CEO Nasreen Madhany as we complete the integration of the two businesses and move into a new future together.. These cookies will be stored in your browser only with your consent. Neo was first brought out of the Ogilvy P&L in 2017, when it began a transition to becoming Mindshares performance-focused arm, with a full integration of capabilities announced in 2020. If there are any changes to job roles, there are a lot of different opportunities for very talented folks elsewhere in the group, he added. For 175 years, NYU Grossman School of Medicine has trained Fast growing title insurance agency located in Manhattan is seeking an experienced manager or underwriting counsel to run all of our operations due to our current manager relocating out of state. Juhl said: We are passionate about the opportunity technology gives us to help our clients navigate constant change and achieve their growth goals. Group M is merging MediaCom and Essence among a raft of changes at WPPs media division. On the creation of GroupM Nexus, Bidon said it would unite leading media talent, digital services excellence, cutting-edge AI technology and unique scaled partnerships into a new cross-channel performance organization with one purpose: power growth for our people, our agencies and the amazing brands they represent. ", Luis Di Como, Executive Vice President Global Media, Unilever said: "Digitization is changing how consumers live, play and shop and is therefore reshaping our industry at speed. In a statement, GroupM boss Christian Juhl said: We are passionate about the opportunity technology gives us to help our clients navigate constant change and achieve their growth goals. Peter Friedland's role at Media Futures Group is Vice President, Client Partner. Assistant Digital Media Planner - MasterCard, Digital Media Planner - Applebee's, Ethan Allen, Find verified emails and direct dial mobile numbers of contacts on LinkedIn, and sync them with your CRM instantly. Through Group M Nexus and our agency powerhouses Mindshare, Wavemaker, and EssenceMediacom, we are building a tech-enabled future, side-by-side with our clients, that is accountable to advertisers growth goals and to our vision for an advertising ecosystem that works for everyone.. Digitisation is changing how consumers live, play and shop and is therefore reshaping our industry at speed. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This website uses cookies for proper functioning and enhancing the user experience.